The need for community colleges to provide high quality and affordable educational opportunities that lead to stable career paths and employment has never been more important. As we face continuing uncertain economic and financial times, community colleges have shown that they are able to pivot and can respond to any situation.
With the right information, targeted to the right people, at the right time, Aperture understands that enrollment loss doesn’t have to be permanent.
As always, Aperture Content Marketing is developing fresh content to meet community colleges’ specific needs every step of the way. This new material is already being deployed by schools across the US. Based on their experiences, we have also included tips for its effective use.
Taking care of your students
Current and prospective students need reliable resources with real information about the opportunities available to them at your community college.
Online and hybrid learning options have become part of the new normal. Our “Online and on track” content was designed with this in mind, to show students that there is a variety of ways to achieve their educational goals. See how one community college is using Aperture’s content to respond.
We recommend getting this piece in front of your audience in as many ways as possible. Aperture can help you quickly host the article on your own microsite. The URL from the microsite can be easily shared on social media, in email campaigns, or featured on your college website’s front page.
Online and on track!
As schools around the world move classes online, students everywhere are learning to adjust to studying at home. But don’t let this get you off track. You can still transition to online classes and complete your courses without getting behind.
Tips for destressing in a stressful time
Who can’t use a few good scientific tips for de-stressing as we confront the coronavirus? Your community college instructors and staff are here to help you keep your focus and well-being.
Win over a whole new layer of fence-sitters
Between the “Great Resignation,” the ongoing skills gap and the pandemic, there is a new pool of potential students for community colleges. Everyone is rethinking their plans. Students who previously were committed to a four-year school have reconsidered or entered the workforce. Many ask themselves: “How can my budget accommodate further education?” or “Should I rethink my long-term career plans and life goals?”
Now is the time to show these potential students that your community college has programs and resources which can help them achieve their goals without breaking the bank. Our latest piece on recession-proof careers is a great example. Content focusing on tuition assistance, including new and under-utilized programs like Michigan’s Reconnect grant, can target qualifying demographics and increase enrollment.
Recession-proof career paths
Are you worried about the long-term viability of
your job in a recession? If you’re thinking about pursuing a new career path, resilience is what you’re looking for. Here are some of your best options.
Information Technology: The Literacy of the 21st Century
Computer science and machine-learning have become fundamental to every aspect of society. It is the “literacy” of the 21st Century. Build yourself a career path for the future, in a field where you’re guaranteed a stable job.
Promote meaningful careers to Gen Z
They are young, inspired, diverse, and tech-savvy. We are talking about the emerging generation of college students and the latest to enter the workforce — Gen Z. Economic turmoil and wariness of student loan debt has impacted how they see the world and their place in it.
Now is the time to show this generation that your community college has exciting programs that lead to in-demand careers to secure their future while not breaking the bank.
Promote this content in all channels at your disposal: print, social media, direct mail, email, and text messaging.
Heroes of our time
Healthcare workers have never been more important and respected! Everyone is applauding our healthcare workers combating the coronavirus. Do you have a big heart and want to serve your community?
Aperture Content Marketing specializes in timely, relevant content marketing for community colleges. Contact us to set up a customized demo to learn more about the demographics in your service area and how you can customize our content marketing program to increase enrollment.
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