Taking care of your students
The current situation has turned everyone’s life upside down. Your students need reliable resources with real information.
The transition to online learning will undoubtedly remain a critical hurdle for many students. Our “Online and on track” piece is designed to help ease the transition. [See how one community college is using Aperture’s content to respond to the changing situation]
Tip: We recommend getting this piece in front of your audience in as many ways as possible. Aperture can help you quickly host the article on your very own microsite. The URL from the microsite can then be easily shared on social media, in email blasts, or even featured on your website’s front page.
Check out other content from Aperture focused on helping your students adjust to the changing situation:
Online and on track!
Tips for destressing in a stressful time
Win over a whole new layer of fence-sitters!
The COVID-19 pandemic has created a new pool of potential students for community colleges. Everyone is rethinking their plans. Students who previously were committed to a four-year school are now reconsidering. Many ask themselves: “What does the current situation mean for my health or the health of my loved ones?,” “How can my budget accommodate further education?,” or “Should I rethink my long-term career plans and life goals?”
Now is the time to show these potential students that your community college has programs and resources which can help them meet their goals while staying close to home. Our latest piece on “Recession-proof careers,” is a great example.
This piece is designed for those forward thinkers who are committed to preparedness.
Tip: We recommend promoting this piece heavily on social media as it will attract attention and be widely shared. It is also a good one for print (in a Career Focus, or Smart Start magazine, for example) since the material will be relevant for the foreseeable future.
See our other content pieces that demonstrate all the possibilities your school offers!
Recession-proof career paths
Information Technology: The Literacy of the 21st Century
Promoting meaningful careers to a generation unlike any before it!
They are young, inspired, diverse, and tech-savvy. We are talking about the emerging generation of college students — those in Generation Z. There is no doubt that the COVID-19 pandemic is having a significant impact on how they see the world and their place in it.
Now is the time to show this generation that your community college has exciting and meaningful programs that can help them meet their career goals while not breaking the bank.
Tip: These pieces are appropriate to use in all channels at your disposal: print, social media, direct mail, email, and text messaging.
Heroes of our time
Aperture Content Marketing specializes in timely, relevant content marketing for community colleges. Contact us to discuss your content marketing strategy and how it can win new students and help foster course completion.Request a consultation