Taking care of your students
Current and prospective students need reliable resources with real information about the opportunities available to them at your community college.
Online and hybrid learning options have become part of the new normal. Our “Online and on track” content was designed with this in mind, to show students that there is a variety of ways to achieve their educational goals. See how one community college is using Aperture’s content to respond.
We recommend getting this piece in front of your audience in as many ways as possible. Aperture can help you quickly host the article on your own microsite. The URL from the microsite can be easily shared on social media, in email campaigns, or featured on your college website’s front page.
Online and on track!
Tips for destressing in a stressful time
Win over a whole new layer of fence-sitters
Between the “Great Resignation,” the ongoing skills gap and the pandemic, there is a new pool of potential students for community colleges. Everyone is rethinking their plans. Students who previously were committed to a four-year school have reconsidered or entered the workforce. Many ask themselves: “How can my budget accommodate further education?” or “Should I rethink my long-term career plans and life goals?”
Now is the time to show these potential students that your community college has programs and resources which can help them achieve their goals without breaking the bank. Our latest piece on recession-proof careers is a great example. Content focusing on tuition assistance, including new and under-utilized programs like Michigan’s Reconnect grant, can target qualifying demographics and increase enrollment.
Recession-proof career paths
Information Technology: The Literacy of the 21st Century
Promote meaningful careers to Gen Z
They are young, inspired, diverse, and tech-savvy. We are talking about the emerging generation of college students and the latest to enter the workforce — Gen Z. Economic turmoil and wariness of student loan debt has impacted how they see the world and their place in it.
Now is the time to show this generation that your community college has exciting programs that lead to in-demand careers to secure their future while not breaking the bank.
Promote this content in all channels at your disposal: print, social media, direct mail, email, and text messaging.
Heroes of our time
Aperture Content Marketing specializes in timely, relevant content marketing for community colleges. Contact us to set up a customized demo to learn more about the demographics in your service area and how you can customize our content marketing program to increase enrollment.Request a demo