WE SERVE COMMUNITY COLLEGES OF ALL SIZES AND SPECIALTIES.
No community college is too large, too small, or too focused to benefit from our services. The diversity of our client base attests to the flexibility of our campaigns, and the customizability of our content. We feel certain that, when reading our case studies, you’ll find stories that resonate with your own.
CAREERFOCUS GAVE CEDAR VALLEY A VOICE
Faced with declining enrollment – a sixteen percent drop between 2011 and 2016– Cedar Valley College direly needed to invest in enrollment marketing. The college’s biggest drop in enrollment had been among men over twenty-five, the people most likely to be employed in these punishing job sectors. Clearly, CVC wasn’t reaching the students who most needed to hear about its programs.
By Fall 2018, the number of new enrollees in just two of the several programs promoted had doubled compared to the previous year.
Read CVC's StoryDIABLO VALLEY COLLEGE PROMOTES CAREERS WITH CONTENT MARKETING
They came to Aperture Content Marketing with a vision for a magazine that would spotlight many of Diablo Valley College’s certificate programs, and feature commentary from students, faculty and area employers.
All they needed were the right tools and marketing content to make it happen quickly and affordably.
Read DVC's Story
SAN JACINTO COLLEGE USES ENROLLMENT MARKETING TO REACH SENIOR CITIZENS
The 65+ demographic is among the most overlooked when it comes to community college marketing, yet this age group is ripe with opportunity. Recently, San Jacinto College in Pasadena, Texas has devoted some of their marketing resources to spreading awareness about their senior programs using CampaignBuilder, our content marketing platform.
Read SJC's StoryISOTHERMAL COMMUNITY COLLEGE MAINTAINS ENROLLMENT GOALS WITH CONTENT MARKETING
Having a shared content marketing strategy allowed Mike and his team at Isothermal to respond quickly when it became clear that there was a danger of a steep enrollment decline.
He knew that there was a window of opportunity to capture a layer of students who weren’t interested in paying the four-year state college prices without getting the “real” four-year experience—but he knew he had to act fast.
Read ICC's Story
LENOIR COMMUNITY COLLEGE IMPROVED ENROLLMENT, RETENTION, AND ENGAGEMENT IN ONE CAMPAIGN
Lenoir Community College was aware that “bells and whistles,” like taglines and billboards, can be underwhelming. Instead, they wanted to focus on raising community awareness of the unique opportunities at LCC, connect prospects with real people on campus, and show how their students can overcome hurdles.
What students needed was information, they concluded. And what the college needed was a comprehensive content marketing campaign to deliver that knowledge in way prospective students would appreciate.
Read LCC's StoryCareerFocus provides students the valuable information they need to enroll.
If you need to build student enrollment and breathe life back into some of your struggling programs, our content marketing platform can help. We deliver the informative, researched articles your students need to make their enrollment decision.
Dismantling the Obstacle Course: How Community Colleges Can Use Content Marketing to Help Students Negotiate Enrollment Barriers