Career information is more important now than ever.
Historically, community colleges have experienced a surge in enrollment during times of economic downturn and recession. But the unprecedented numbers amid the pandemic paint a serious picture.
Marketing has never been so critical to the survival of community colleges as it is now. It is our responsibility to show our students and prospective students why it is critical to stay the course—whatever their course may be. Whether they are considering enrolling for the first time, re-enrolling to complete an unfinished degree or certificate, or remaining enrolled from one semester to the next, our students need us to guide them toward stable educational choices.