CAMPAIGNS
Whether your community college serves a large rural community, a small town, or a diverse urban center, our customizable content library draws attention to all the ways your program leads to student success.
EDUCATE, ENGAGE, AND INSPIRE THROUGH QUALITY-DRIVEN CONTENT.
Content marketing is the most relevant, enduring, and cost-effective way to grow enrollment for community colleges. Build your marketing campaign using articles from our content library, then distribute through print and digital channels.
CarerFocus is a time-tested product used by community colleges across the country to build the link between professional training and improved careers. Customize content to reflect your community college and share your message.
SmartStart is designed to connect with Generation Z— the largest college-attending generation. Based on extensive research, the design of SmartStart reflects their preferences, including more images, infographics, and short, punchy articles.
Senior Focus is geared toward 65+ boomers who are nearing retirement. This group want classes to learn new skills, extra education as they launch their sunset careers, and opportunities to mentor the next generation. We show them how.
CAMPAIGNS INCLUDE
CampaignBuilder
Assemble content and images, then lay them out using CampaignBuilder to create multiple pieces of marketing material, including web, social, and print content.
Online Content Library
Select from hundreds of articles covering a range of subjects. All articles are researched, proofed, and updated with recent data. Use as-is, or edit to suit your needs.
Demographic Research
Customizable Website
Print Direct-Mail
Text Message Reminders
Website Analytics
Email Campaign
What’s your demographic? Our CampaignBuilder can help you get there.
Our campaigns have primarily been used by community colleges to increase enrollment, but their uses don’t stop there. Any locally-based organization that could benefit from collaborative content services can benefit from our platform. Contact us to learn more about our services.
Dismantling the Obstacle Course: How Community Colleges Can Use Content Marketing to Help Students Negotiate Enrollment Barriers