Believe it or not, print is growing in popularity—especially among Gen Z. This generation, along with the Millennials, are avid readers, many preferring print as a distraction-free and more environmentally-conscious alternative.
Print also has greater staying power, as prospective students are more likely to see it multiple times as it sits on their desk or kitchen counter, as opposed to digital campaigns, which must compete against any number of other advertisements, and which can disappear as quickly as a user scrolls by.
This isn’t to discredit digital marketing as an effective tool. It’s cheap, instantaneous, and offers greater analytical insight into user behavior. But it does have its limitations, which means we don’t expect print marketing to go anywhere anytime soon.
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