Wednesday, October 14
12pm CDT/1pm EDT
Join Aperture Content Marketing for an interactive online discussion with Daniel Ramirez, director of public relations and marketing at South Texas College, on how to create a content marketing strategy for your community college that can drive enrollment and build trust with your community.
South Texas College enrolls the highest number of high school students in one of the largest states in the country. The college has boosted enrollment from around 1,000 to over 30,000 in the span of a decade. The “secret” to their success is in their strategy. South Texas College has developed a marketing strategy based on producing high-quality, engaging, and honest content that answers the questions their potential students are asking (or should be asking!) and deploying this content to the right audience at the right time.
More about the speakers
Director of Public Relations and Marketing at South Texas College. He is a data-driven marketing and communications professional with over 17 years of experience in the higher education industry.
Director of Outreach at Aperture Content Marketing. She has worked with dozens of community colleges across the country to develop content marketing strategies that increase enrollment and build trust with their audiences.