The TRUE (Texas Reskilling and Upskilling through Education) grant can increase community college enrollment in the large non-traditional population. Many in this demographic have been part of the “Great Resignation” and are looking for a new career. Some previously stalled in their quest for an associate degree or never considered higher education. This new grant program is here to help, but the word has been slow to get out and community colleges are running out of time.

With so many Texas residents residing in “economic limbo”–often over-qualified for high school-level jobs but without a credential–and community colleges under pressure due to declining enrollment, the TRUE grant has come at a critical time. The pandemic has caused turmoil in the job market and workers are looking to reboot their futures. Texas community college marketers can play a decisive role in winning new students, helping them enroll or re-enroll with state funding, and launching a new career.

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TRUE helps community colleges help students

Aperture Content Marketing is providing a content marketing toolkit specifically designed for Texas community colleges to increase enrollment through marketing the TRUE grant to eligible demographics. At the heart of this strategy is reaching the non-traditional student by promoting training for in-demand jobs.

How does the Aperture program work? 

The key is informative, attractive content. Aperture’s content is current, relevant to this demographic, and career-focused. We have considered potential students who may not have thought they could attend community college. We developed specific content to move your audience through the stages of becoming aware of your school’s opportunities, answering their questions and doubts, and finally, making the decision to attend. To help grow enrollment, our materials include a suite of articles, a microsite, infographics, images, social media posts, and custom printed material.

We deliver your content across multiple channels. Aperture has social media specialists who will design posts, run ads, and provide you with a college-branded microsite. Your microsite can feature information about the TRUE grant, your career programs, and other hot topics of your choice. This content is aggregated in one location to assist your potential students and streamline the work of your marketing team.

Meet your audience where they are–in their homes. Work with our team to target the qualifying demographics in your service area. Highlight the jobs and skills needed by area employers. Aperture can assist your team in crafting a custom print solution based on your school’s unique audience and budget.

Student Journey

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