Aperture Content Marketing has three decades of experience promoting career paths via community college. This is more relevant than ever amid the Great Resignation, when many are looking to upskill or gain steadier employment. We assist colleges facing enrollment challenges with a content marketing strategy. Our content marketing toolkit demonstrates new ways your community college training programs can win students and funnel them into the employment pipeline.
The key is informative, attractive content. Aperture’s content is current, relevant to this demographic, and career-focused. We have considered potential students who may not have thought they could attend community college. We developed specific content to move your audience through the stages of becoming aware of your school’s opportunities, answering their questions and doubts, and finally, making the decision to attend. To help grow enrollment, our materials include a suite of articles, a microsite, infographics, images, social media posts, and custom printed material.
We deliver your content across multiple channels. Aperture has social media specialists who will design posts, run ads, and provide you with a college-branded microsite. Your microsite can feature your career programs, and other information on how to apply for financial aid. This content is aggregated in one location to assist your potential students and streamline the work of your marketing team.
Meet your audience where they are–in their homes. Work with our team to target the over-25 demographic in your service area. Highlight the jobs and skills needed by area employers. Aperture can assist your team in crafting a custom print solution based on your school’s unique audience and budget.