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Aperture Content Marketing would like to help you fine tune your marketing. Please answer 6 questions.
Step
1
of
6
16%
Assess your college’s emphasis on marketing for enrollment improvement.
Score on a scale of 1 to 10, with one being the lowest and 10 being the highest.
1
2
3
4
5
6
7
8
9
10
Rate your marketing department's priority in addressing the public perception of community college.
Score on a scale of 1 to 10, with one being the lowest and 10 being the highest.
1
2
3
4
5
6
7
8
9
10
What is the average age of your students?
Below 24
24-34
Over 34
Rate the relative importance of differentiating yourself from accessible alternatives.
Score on a scale of 1 to 10, with one being the lowest and 10 being the highest.
1
2
3
4
5
6
7
8
9
10
For-profit career schools
Four-year universities
Rank the relative importance of these sectors to your marketing.
Rank by most important on top, least important on bottom.
High school student
Non-traditional students
Community at large
Which is the most challenging demographic to reach?
Rank by most important on top, least important on bottom.
Middle and high school students
Non-traditional students
Senior citizens
Under-represented minorities
Women in non-traditional fields
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